Top Travel & Tourism Websites in Australia

Name: Top websites in Australia (Travel & Tourism)
Creator: Semrush
License: https://www.semrush.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Australia, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

10.73M

46.8%5.02M

53.2%5.71M

↓1.39%

↓6.07%

Direct

qantas.com

8.81M

38.31%3.37M

61.69%5.43M

↓12.64%

↓1.67%

Direct

jetstar.com

5.81M

29.52%1.72M

70.48%4.09M

↓13.29%

↑3.41%

Direct

skyscanner.com.au

5.11M

45.28%2.32M

54.72%2.8M

↓2.57%

↑3.81%

Direct

willyweather.com.au

4.71M

16.04%755.05K

83.96%3.95M

↓19.82%

↓5.54%

Direct

airbnb.com.au

3.96M

53.23%2.11M

46.77%1.85M

↓13.02%

↓4.66%

Direct

trip.com

3.75M

59.45%2.23M

40.55%1.52M

↑13.29%

↑43.74%

Direct

tripadvisor.com.au

3.27M

40.36%1.32M

59.64%1.95M

↓4.02%

↓27.49%

Search

americanexpress.com

1.94M

54.54%1.06M

45.46%879.88K

↓13.53%

↓3.09%

Direct

flightradar24.com

1.8M

39.79%717.22K

60.21%1.09M

↑12.31%

↑11.06%

Direct

flightcentre.com.au

1.71M

38.57%657.74K

61.43%1.05M

↑13.09%

↓0.29%

Direct

agoda.com

1.7M

40.74%693.23K

59.26%1.01M

↓5.99%

↓10.41%

Direct

luxuryescapes.com

1.69M

27.16%459.97K

72.84%1.23M

↓17.79%

↑50.59%

Direct

getyourguide.com

1.43M

33.31%477.91K

66.69%956.9K

↓3.09%

↑46.39%

Direct

expedia.com.au

1.39M

49.41%686.01K

50.59%702.42K

↑0.06%

↓13.97%

Direct

accor.com

1.33M

43.63%579.54K

56.37%748.77K

↑9.07%

↑4.61%

Direct

flightaware.com

1.24M

25.19%312.37K

74.81%927.55K

↓11.13%

↑12.52%

Direct

tripadvisor.com

1.24M

29.07%359.32K

70.93%876.57K

↑2.82%

↓31.61%

Search

escape.com.au

1.14M

6.19%70.39K

93.81%1.07M

↓7.01%

↑7.89%

Direct

webjet.com.au

1.11M

41.58%461.09K

58.42%647.94K

↓8.28%

↓10.31%

Direct

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Key Insights on Top Travel & Tourism Websites in Australia on June 2026

As of June 2026, booking.com leads Travel & Tourism in Australia with 10.73M monthly visits. Its audience skews mobile-first (46.8% desktop / 46.8% mobile), and traffic is down month over month -1.39% and down year over year -6.07%. qantas.com holds second with 8.81M visits and a mobile-leaning mix (38.31% desktop / 61.69% mobile), while jetstar.com ranks third with 5.81M visits.

Across the leaders, tripjack.com is the most mobile-first (99.16% of visits), whereas tropicalnorthqueensland.org.au is the most desktop-reliant (90.55%). Momentum favors ski.com.au in the latest month (427.57%), while carnival.com.au shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 87 of the top 100 sites are direct-led, 12 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Australia